Helm › Helm University › Track 9 › Lesson 9.5
Lesson 9.5The one thing that can end a shop, and it is nothing to do with your metrics.
Prefer to listen? This is the same lesson, word for word. The text below is the transcript.
This lesson prepares you to: Know what suspension actually is, what triggers a report, and what recourse exists.
Helm can suspend or ban an account. It happens at the sign in layer, so a suspended account cannot do anything at all rather than losing selling specifically.
There are two shapes:
A ban is permanent and never expires.
You are told which, and the reason is included in the message if one was recorded. There is no silent suspension.
A person decides. There is no automated suspension in Helm, no threshold that trips it and no metric that leads to it. Your refund rate cannot suspend you. Bad reviews cannot suspend you. Not shipping cannot suspend you.
The realistic routes are the obvious ones: selling something that breaks the Shop policies you accepted when you applied, or a pattern of buyer reports.
A buyer can report a shop, and this is deliberately their recourse when a refund is declined. Track 6 sets out the rule directly: an explicit decline is final, Helm does not sit in judgement over a seller's storefront, and the buyer's route from there is to report the shop.
A report is a signal to staff rather than an automated action. One does nothing on its own. That cuts both ways, and the honest reading is that declining refunds you should have granted does not cost you anything immediately, and accumulates into the one thing that can end your shop.
Being straight about this. There is a formal appeal process for reviews. There is no documented appeal process in the codebase for a suspension. If it happens, contacting Helm is the route, and it is a conversation rather than a mechanism.
That is a gap worth naming rather than dressing up.
| What happens | What it costs you | Recovery |
|---|---|---|
| Refund rate over 5% | Payout hold goes to 14 days | Automatic, as the window rolls |
| A bad review | Your public rating | Reply, or appeal if it breaks the rules |
| Not shipping | The sale, and the money stays held | Ship it, or refund it |
| Policy breach | Potentially the account | Talk to Helm |
Nothing else on Helm measures you. That is a smaller list than most marketplaces and it will grow. When it does, this track will say so.